Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012.
http://searchengineland.com/4-surprising-sem-stats-every-e-commerce-marketer-know-184426
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